Mahbubeh Alborzi
Abstract
In the different definitions and approaches to creativity, motivation has an important status. Using the social psychology's view of creativity this essay has investigated the role of cultural differences in creative thinking based on the principal of motivation. This research examined the role motivation ...
Read More
In the different definitions and approaches to creativity, motivation has an important status. Using the social psychology's view of creativity this essay has investigated the role of cultural differences in creative thinking based on the principal of motivation. This research examined the role motivation on creativity; The role of culture on creativity and the role motivation on creativity with regard to cultural differences. The current study was a qualitative reseach by Analytical --descriptive and interpretive -descriptive approach. The main theory focused on is Amablie's. Amablie suggested three dimentions for creativity: domain relevant skills, creative relevant skills and task motivation. In Amablie theory task motivation is important, According to the principal of increasing internal and external motivation, the primary motivation, the type of external motivation and time influence on creativity. External motivation in collectivist societies, such as Iran is important, especially in the final stage of the creativity cycle. In other words, others and social agents are important to stop or continue the creativity. This analysis suggests that creativity is facilitated when external motivation is informative and the primary motivation is high and incentives are provided at the end of the creative process. Finally, although it can be said that creativity can can grow in any culture.
